About Me

Miriam Soriano

Miriam Soriano

Product Designer

Product Designer with 10+ years of design experience, including 5+ years specializing in product design for B2B and B2C SaaS startups and creative agencies. I’ve led complex, ambiguous initiatives within cross-functional Agile teams, designing applications that operate as part of larger platform ecosystems adopted by tech industry leaders. Experienced in managing design teams, overseeing project execution, and ensuring alignment with business goals to ship scalable, high-impact solutions.

Experience

Senior Graphic Designer

Helika

2023 — 2025

As the founding designer at a B2B SaaS startup, I led the design team and fulfilled projects end-to-end within an agile environment.

Spearheaded project management of product and web design deliverables with products leveraging AI utilized by Ubisoft, Avalanche, and Nexon.

Successfully managed a team including a UX/UI designer and a Front-End developer, coordinating timeline, resources, and deliverables.

Worked cross-functionally with product and engineering teams, both internally and outsourced, to fulfill stakeholder and business objectives.

Led the design hiring process for product designers to further build the design team.

Design and implementation of a React-ready scalable design system for multiple web applications across an ecosystem, which accelerated product development by 35%.

Created design guidelines and documentation to streamline design work and develop consistency across multiple design disciplines company-wide.

UX/UI Designer

Vista

2019 — 2022

Graphic Designer

The H Dot Agency

2017 — 2019

Skills

Leveraging AI throughout the Design Thinking framework, I am able to design products end-to-end to improve experiences with a focus on usability and conversion optimization. Specialized in Design Systems and Atomic Design with a strong proficiency in design tools and front-end development experience, I build scalable, cohesive systems that empower teams and create intuitive, conversion-driven digital experiences.

  • Creative Direction

  • Design System

  • Atomic Design

  • Management

  • Web Development

  • Ai Workflows

  • Design Thinking

  • Agile Methodology

  • Systems Thinking

  • Interaction Design

  • Motion Graphics

Tech Stack

Design

Figma

Adobe

AI Tools

Make

Claude

Cursor

Web Development

WordPress

Framer

Google Analytics

HTML5

CSS3

Productivity

Slack

Jira

Linear

Notion

Motion Animation

After Effects

Jitter

3D

ZBrush

Maya

Blender

Substance Painter